Two out of three students say initiation activities revolve around alcohol, and one in three worry about being humiliated or excluded if they do not join in. IQ’s new survey shows that many feel pressured to drink more than they want, while more than half would prefer less focus on alcohol. Concerns are also evident in high schools, where nearly half report that initiations center on drinking.

Homelessness, substance use, and gambling problems among young Finns are increasing. The Blue Ribbon Association and Foundation appealed to Minister Mika Poutala, stressing that state budget decisions and policies on alcohol, gambling, and housing must better safeguard youth wellbeing. They warn that no welfare state should attempt to balance its finances by worsening young people’s struggles with addiction and homelessness.

More than half of young Danes are taking breaks from alcohol. A new survey shows that 51% of 17–34-year-olds, and 54.5% of students, chose to go alcohol-free for a period in the past year. Health and wellbeing are the main reasons, reflecting a shift toward more conscious choices. Experts see this as the beginning of a cultural change in Denmark’s drinking habits.

A new analysis from the Danish Cancer Society shows that nearly half of all supermarket flyer offers are for unhealthy products such as sweets, snacks, alcohol, and ready meals. On average, 46 percent of promotions fall into this category, making it harder for consumers to choose healthy foods. The organisation warns this contributes to poor diets and rising overweight rates, and points to England’s new restrictions on multi-buy offers as possible inspiration.

In July 2025, Norway marked 50 years since introducing its total ban on alcohol advertising. Recognised by WHO as one of the most effective measures to reduce alcohol harm, the ban remains a cornerstone of Norwegian alcohol policy. Despite constant challenges, especially on social media, it continues to protect public health and reduce drinking pressure.

The A-Clinic Foundation’s Fragile Childhood programme has launched the Luottoaikuiset (“Trusted Adults”) campaign to highlight the importance of safe, caring adults in children’s and young people’s lives. Supported by Maaret Kallio and Matti Rönkä, the campaign shares real-life stories and encourages adults to be present and set a positive example, especially where alcohol-related harm affects wellbeing.

IOGT Norway criticizes the Labour Party for political horse-trading that could weaken Norway’s internationally recognized alcohol policy. The organization is disappointed by the party’s openness to loosening restrictions, such as allowing alcohol in parks and possibly weakening the alcohol advertising ban. IOGT urges the party to maintain a restrictive, effective policy that prioritizes public health and safety over market interests.

A new survey shows that 42.1% of Danes chose to abstain from alcohol for a period during the past year, up from 34.6% in 2024. Health, better sleep and more energy were key reasons. Blue Cross Denmark sees this as a sign that more people are reflecting on their drinking habits, not necessarily quitting completely, but drinking more consciously. The organisation hopes this trend will support a healthier alcohol culture in Denmark.

From 1 August 2025, Latvia will enforce new restrictions on alcohol sales and marketing, limiting retail hours, banning price promotions, and requiring health warnings on packaging. The move comes in response to the country’s high alcohol consumption, among the highest in the EU and OECD, and aims to reduce alcohol-related harm. The law was passed after two years of debate and will be reviewed in October based on early health and retail impact data.

Finland’s draft reform to the Alcohol Act would allow home delivery, cross-border distance sales, and digital advertising of spirits. In its submission, NordAN warns the changes risk dismantling the public health-focused Nordic model. Alongside the submission, NordAN also sent the “Elders’ Letter” to Finnish ministers and party leaders, urging transparency and a clear commitment to evidence-based alcohol policy.

Four out of ten Norwegians have seen intoxicated adults together with children during the summer holidays, according to a new Ipsos survey for Av-og-til. Secretary General Ragnhild Kaski urges adults to notice children who may be struggling and to step in or contact someone responsible if needed. She emphasizes that adults have a shared responsibility to help ensure children have a safe and positive holiday experience.

Three out of ten serious drink driving accidents in Denmark happen during the summer months. From 2020 to 2024, nearly a third of all people killed or seriously injured in such crashes were hurt in June, July, or August. The Danish Road Safety Council urges everyone to leave the car at home if drinking, especially new drivers, and to help prevent others from driving under the influence.

Over half of the breathalyzers tested by MHF Test Lab gave dangerously inaccurate readings, with some showing 0.0‰ even when the driver was over the legal limit. The test, done with Testfakta, highlights serious safety risks. Only fuel cell-based models like Dräger 4000 and Dignita AM-7000 showed reliable results, while cheaper semiconductor devices failed.

A new Voxmeter survey shows that one in four Danes believe people should wait until 18 to start drinking alcohol. Blue Cross Denmark sees this as a sign that more Danes want to change the country’s drinking culture. The Danish Health Authority recommends avoiding alcohol before 18 due to health risks, and research links early drinking to later misuse. Blue Cross Denmark supports an 18-year age limit for all alcohol sales.

A new survey by Av-og-til and Ipsos shows that 32 percent of Norwegian parents have been tipsy or under the influence of alcohol in situations where their own children were present. The figure is highest among fathers (36 percent), compared to 27 percent among mothers. Experts warn that even small amounts of alcohol can make children feel uneasy, especially during holidays when routines are different.

A new report from the Swedish Drug Policy Center argues that drug prevention is not only a public health issue but a human right - especially for children. Released alongside an op-ed in Göteborgs-Posten, the report highlights rising cannabis use among parents in Canada and criticises the global drug policy debate for sidelining prevention in favor of legalization narratives.

Alcohol exposure in the first weeks of embryonic development disrupts gene regulation and metabolism. University of Helsinki researchers show the earliest nerve forming ectodermal cells are most sensitive, with changes in DNA methylation and the methionine cycle. Findings strengthen advice to cease drinking when planning pregnancy, as even low doses can affect crucial early processes and raise the risk of fetal alcohol spectrum disorders.

Helsinki Administrative Court ruled that a German company selling alcohol via a Finnish-language web shop must pay Finnish excise duty. By recommending specific carriers, the seller indirectly arranged the shipment, so the sales counted as distance selling under EU law, in line with the CJEU judgment of 19 December 2024.

More than two out of three young people are exposed to alcohol in pop culture every week, often portrayed as something positive. A new IQ survey shows that half believe artists should take more responsibility. To challenge alcohol norms, IQ released the EP Skickat with songs based on young people’s regretted drunk texts, aiming to spark reflection on how alcohol affects relationships.

A new report from Aarhus University reveals Danes’ use of drugs and alcohol based on wastewater analysis in six cities. The study found significant differences in opioid consumption between cities and showed that cocaine, MDMA, and alcohol use spike on weekends. Most other substances are used steadily throughout the week. The findings provide a unique insight into actual drug habits and may help guide future public health efforts.