A long-running dispute over online alcohol sales in Iceland is now moving on two tracks at once. A court case due to be heard on 5 March will test whether the current sales model used by private operators is legal under existing law, while a new bill before Alþingi would change that legal framework by formally allowing licensed online alcohol retail. Together, the two processes could shape the future of Iceland’s alcohol monopoly system.

Icelandic prevention organisations say the current debate on alcohol policy should be grounded in facts, including a long-running police case on online alcohol sales that is now before the courts.

Iceland’s new government signals a push for change in alcohol policy, with debates over ÁTVR’s monopoly and market liberalization intensifyi

Fifteen Icelandic health organizations call on the government to address the public health threat of increased online alcohol sales.

Illegal online alcohol sales undermine Iceland's public health goals and threaten ÁTVR's operations, warns CEO Ívar J. Arndal.