A new agreement in Denmark will make alcohol less visible in supermarkets and grocery stores. From October 2025, alcoholic drinks may not be placed near candy, chips, toys, fruit and vegetables, or checkout areas. The aim is to reduce young people’s exposure and temptation to buy alcohol, as part of the government’s prevention plan.

A new study from CAN shows that the most common reason young people use alcohol, cannabis, and psychedelics is to enhance positive feelings. While drinking alcohol is often linked to becoming more social, cannabis and psychedelics are more associated with coping with anxiety, low mood, or seeking mind-expanding effects. Understanding these motives can help guide effective preventive measures.

Homelessness, substance use, and gambling problems among young Finns are increasing. The Blue Ribbon Association and Foundation appealed to Minister Mika Poutala, stressing that state budget decisions and policies on alcohol, gambling, and housing must better safeguard youth wellbeing. They warn that no welfare state should attempt to balance its finances by worsening young people’s struggles with addiction and homelessness.

More than half of young Danes are taking breaks from alcohol. A new survey shows that 51% of 17–34-year-olds, and 54.5% of students, chose to go alcohol-free for a period in the past year. Health and wellbeing are the main reasons, reflecting a shift toward more conscious choices. Experts see this as the beginning of a cultural change in Denmark’s drinking habits.

A new Voxmeter survey shows that one in four Danes believe people should wait until 18 to start drinking alcohol. Blue Cross Denmark sees this as a sign that more Danes want to change the country’s drinking culture. The Danish Health Authority recommends avoiding alcohol before 18 due to health risks, and research links early drinking to later misuse. Blue Cross Denmark supports an 18-year age limit for all alcohol sales.

Nearly 4 out of 10 Danish parents find it harder to talk to their teenager about alcohol once they start upper secondary school, a new study from the Danish Cancer Society and TrygFonden shows. While many parents believe that introducing alcohol at home teaches responsible drinking, research indicates it can actually lead to higher alcohol consumption among young people. Making clear agreements with teenagers remains the most effective approach.

New report shows young people drink less, view alcohol as seedy, and prioritize a healthy lifestyle, marking a historic shift in attitudes.

Greater acceptance of saying no to alcohol among youth, but peer pressure remains high, with 72% expecting to drink during graduation period