Homelessness, substance use, and gambling problems among young Finns are increasing. The Blue Ribbon Association and Foundation appealed to Minister Mika Poutala, stressing that state budget decisions and policies on alcohol, gambling, and housing must better safeguard youth wellbeing. They warn that no welfare state should attempt to balance its finances by worsening young people’s struggles with addiction and homelessness.

More than half of young Danes are taking breaks from alcohol. A new survey shows that 51% of 17–34-year-olds, and 54.5% of students, chose to go alcohol-free for a period in the past year. Health and wellbeing are the main reasons, reflecting a shift toward more conscious choices. Experts see this as the beginning of a cultural change in Denmark’s drinking habits.

A new analysis from the Danish Cancer Society shows that nearly half of all supermarket flyer offers are for unhealthy products such as sweets, snacks, alcohol, and ready meals. On average, 46 percent of promotions fall into this category, making it harder for consumers to choose healthy foods. The organisation warns this contributes to poor diets and rising overweight rates, and points to England’s new restrictions on multi-buy offers as possible inspiration.

In July 2025, Norway marked 50 years since introducing its total ban on alcohol advertising. Recognised by WHO as one of the most effective measures to reduce alcohol harm, the ban remains a cornerstone of Norwegian alcohol policy. Despite constant challenges, especially on social media, it continues to protect public health and reduce drinking pressure.

The A-Clinic Foundation’s Fragile Childhood programme has launched the Luottoaikuiset (“Trusted Adults”) campaign to highlight the importance of safe, caring adults in children’s and young people’s lives. Supported by Maaret Kallio and Matti Rönkä, the campaign shares real-life stories and encourages adults to be present and set a positive example, especially where alcohol-related harm affects wellbeing.

IOGT Norway criticizes the Labour Party for political horse-trading that could weaken Norway’s internationally recognized alcohol policy. The organization is disappointed by the party’s openness to loosening restrictions, such as allowing alcohol in parks and possibly weakening the alcohol advertising ban. IOGT urges the party to maintain a restrictive, effective policy that prioritizes public health and safety over market interests.

A new survey shows that 42.1% of Danes chose to abstain from alcohol for a period during the past year, up from 34.6% in 2024. Health, better sleep and more energy were key reasons. Blue Cross Denmark sees this as a sign that more people are reflecting on their drinking habits, not necessarily quitting completely, but drinking more consciously. The organisation hopes this trend will support a healthier alcohol culture in Denmark.