In July 2025, Norway marked 50 years since introducing its total ban on alcohol advertising. Recognised by WHO as one of the most effective measures to reduce alcohol harm, the ban remains a cornerstone of Norwegian alcohol policy. Despite constant challenges, especially on social media, it continues to protect public health and reduce drinking pressure.

Norway’s government has reached a cross-party agreement on the second part of its prevention and treatment reform, keeping drug use illegal while introducing simplified fines for minor offences. Youth under 18 will be referred to advisory units instead. Actis welcomes the move, calling it a step toward more effective and predictable drug policy.

On April 10, the Norwegian government presented Part II of its prevention and treatment reform in the field of drug policy. The proposed legislation addresses the criminal and procedural aspects of the reform, aiming to ensure that individuals with serious and long-term drug problems are not punished for their illness. At the same time, the government maintains that drug use should remain illegal to prevent initiation, particularly among youth.

Norway enforces fines for illegal alcohol ads on social media, hitting influencers and businesses that break the law.

New Norwegian dietary guidelines advise minimizing alcohol intake due to health risks, noting no level of alcohol consumption is truly safe.