In July 2025, Norway marked 50 years since introducing its total ban on alcohol advertising. Recognised by WHO as one of the most effective measures to reduce alcohol harm, the ban remains a cornerstone of Norwegian alcohol policy. Despite constant challenges, especially on social media, it continues to protect public health and reduce drinking pressure.

From 1 August 2025, Latvia will enforce new restrictions on alcohol sales and marketing, limiting retail hours, banning price promotions, and requiring health warnings on packaging. The move comes in response to the country’s high alcohol consumption, among the highest in the EU and OECD, and aims to reduce alcohol-related harm. The law was passed after two years of debate and will be reviewed in October based on early health and retail impact data.