A new Systembolaget survey shows that only 12 percent of Swedes see alcohol as important for Midsummer, while seven in ten still feel there is an expectation to drink.

A new survey shows that 42.1% of Danes chose to abstain from alcohol for a period during the past year, up from 34.6% in 2024. Health, better sleep and more energy were key reasons. Blue Cross Denmark sees this as a sign that more people are reflecting on their drinking habits, not necessarily quitting completely, but drinking more consciously. The organisation hopes this trend will support a healthier alcohol culture in Denmark.