A new survey from the Danish Cancer Society shows that 8 out of 10 Danes do not know the official alcohol recommendations. The Danish Health Authority advises a maximum of 10 units per week and 4 at one time, but most adults cannot recall these limits. The lack of awareness raises concern about harmful alcohol use and the clear link between alcohol and cancer.

A new analysis from the Danish Cancer Society shows that nearly half of all supermarket flyer offers are for unhealthy products such as sweets, snacks, alcohol, and ready meals. On average, 46 percent of promotions fall into this category, making it harder for consumers to choose healthy foods. The organisation warns this contributes to poor diets and rising overweight rates, and points to England’s new restrictions on multi-buy offers as possible inspiration.

Nearly 4 out of 10 Danish parents find it harder to talk to their teenager about alcohol once they start upper secondary school, a new study from the Danish Cancer Society and TrygFonden shows. While many parents believe that introducing alcohol at home teaches responsible drinking, research indicates it can actually lead to higher alcohol consumption among young people. Making clear agreements with teenagers remains the most effective approach.

"7 in 10 young people follow alcohol agreements with parents, showing the importance of dialogue and clear rules, a new survey confirms."