Cocaine use among young people in Norway has more than doubled in the past decade, and many now see the drug as easy to access. Blue Cross is responding with a new national campaign to counteract the normalization of cocaine and strengthen prevention efforts. The campaign, launched in October on TikTok and Snapchat, will share facts, stories, and tools to help young people resist pressure and make safer choices.

Greater acceptance of saying no to alcohol among youth, but peer pressure remains high, with 72% expecting to drink during graduation period