From 1 August 2025, Latvia will enforce new restrictions on alcohol sales and marketing, limiting retail hours, banning price promotions, and requiring health warnings on packaging. The move comes in response to the country’s high alcohol consumption, among the highest in the EU and OECD, and aims to reduce alcohol-related harm. The law was passed after two years of debate and will be reviewed in October based on early health and retail impact data.

The Saeima approved amendments to ban advertising prices and discounts for beer and wine to reduce alcohol consumption and protect youth.

Saeima rejects raising the purchase age for alcohol to 20, opts to restrict sales hours instead.