What started as a popular Labor Party promise to let the beer flow until 6 AM during the World Cup has turned into a controversial policy fight. Critics call the proposal "idiotic" and dangerous. Despite warnings from health ministry experts about increased violence and crime, political leaders have pushed forward. Resistance is coming from unions concerned for worker safety and NGOs like Ly, which argues that "setting children’s safety aside" for a football tournament is a "

IOGT Norge says the football World Cup should not be used as a political tool to push for more liberal alcohol rules. The organisation argues that municipalities can already grant time limited exemptions, without weakening the alcohol law.