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More than one in three consider an alcohol-free month in 2026
- Nordic Alcohol and Drug Policy Network
- 1 day ago
- 2 min read
05.01.2026 - More than one third of Norwegians who drink alcohol are considering or planning an alcohol-free month in 2026, according to a new survey from Blå Kors. The trend is particularly strong among younger people, with improved health cited as the main motivation.
Interest in taking an alcohol-free month is highest among people under the age of 40. Among those who drink alcohol, 44 percent say they have previously completed an alcohol-free month, a practice that is most common among younger adults.
Better physical health is the most frequently mentioned motivation, reported by 29 percent of respondents. This is followed by better sleep, the idea of “cleansing” the body, and having more energy and mental capacity. Among people under 30, improved personal finances are also highlighted as an important reason for taking a break from alcohol.
Social occasions are the most common barrier. One in three respondents point to celebrations, dinners, and cultural events as the main reasons why an alcohol-free month can be difficult to carry out. In addition, one in four people in their thirties say work-related social situations, such as business dinners, seminars, and kick-off events, make it challenging to abstain from alcohol. These barriers are particularly common among people of career age and those with higher education.
Blå Kors encourages everyone to take part in an alcohol-free January and offers several practical tips for completing an alcohol-free month. Setting a clear personal goal and being open with friends and family about the decision can help maintain motivation. Exploring alcohol-free alternatives makes it easier to participate in social settings, while planning ahead for situations where alcohol is offered can reduce pressure. Paying attention to positive health effects along the way, and rewarding oneself for milestones such as a week without alcohol, can also make the experience more manageable and rewarding.
Source: Blue Cross Norway