In July 2025, Norway marked 50 years since introducing its total ban on alcohol advertising. Recognised by WHO as one of the most effective measures to reduce alcohol harm, the ban remains a cornerstone of Norwegian alcohol policy. Despite constant challenges, especially on social media, it continues to protect public health and reduce drinking pressure.

IOGT Norway criticizes the Labour Party for political horse-trading that could weaken Norway’s internationally recognized alcohol policy. The organization is disappointed by the party’s openness to loosening restrictions, such as allowing alcohol in parks and possibly weakening the alcohol advertising ban. IOGT urges the party to maintain a restrictive, effective policy that prioritizes public health and safety over market interests.

Four out of ten Norwegians have seen intoxicated adults together with children during the summer holidays, according to a new Ipsos survey for Av-og-til. Secretary General Ragnhild Kaski urges adults to notice children who may be struggling and to step in or contact someone responsible if needed. She emphasizes that adults have a shared responsibility to help ensure children have a safe and positive holiday experience.

A new survey by Av-og-til and Ipsos shows that 32 percent of Norwegian parents have been tipsy or under the influence of alcohol in situations where their own children were present. The figure is highest among fathers (36 percent), compared to 27 percent among mothers. Experts warn that even small amounts of alcohol can make children feel uneasy, especially during holidays when routines are different.

Norway’s government has reached a cross-party agreement on the second part of its prevention and treatment reform, keeping drug use illegal while introducing simplified fines for minor offences. Youth under 18 will be referred to advisory units instead. Actis welcomes the move, calling it a step toward more effective and predictable drug policy.

Norwegians' greatest fear in traffic is encountering intoxicated drivers, with 10,848 drivers reported for impaired driving in 2024—an average of 30 per day. Intoxication is the cause of one in five fatal accidents on Norwegian roads, and experts warn that the actual numbers are likely much higher due to significant underreporting. Surveys show that 76% of Norwegians rank drunk drivers as their top concern in traffic.

New data from Blå Kors shows a sharp rise in cocaine use among patients, increasing from 28% in 2022 to 37% in 2024. One in four Norwegian youths now consider cocaine as common as alcohol at parties. Blå Kors warns that combining cocaine with alcohol can be highly dangerous and lead to serious health risks.

On April 10, the Norwegian government presented Part II of its prevention and treatment reform in the field of drug policy. The proposed legislation addresses the criminal and procedural aspects of the reform, aiming to ensure that individuals with serious and long-term drug problems are not punished for their illness. At the same time, the government maintains that drug use should remain illegal to prevent initiation, particularly among youth.

18% of Norwegians admit to driving under the influence. Plan ahead this holiday season—intoxication and driving never mix.

Norway enforces fines for illegal alcohol ads on social media, hitting influencers and businesses that break the law.

11.12.2022 - The proportion of people aged 30-69 dying prematurely from non-communicable diseases has decreased by 17% between 2015-2021....