In July 2025, Norway marked 50 years since introducing its total ban on alcohol advertising. Recognised by WHO as one of the most effective measures to reduce alcohol harm, the ban remains a cornerstone of Norwegian alcohol policy. Despite constant challenges, especially on social media, it continues to protect public health and reduce drinking pressure.

A Finnish government report evaluates expanding wine sales beyond Alko’s monopoly, outlining benefits such as consumer choice and risks including increased alcohol harms. Alko emphasizes maintaining the Nordic retail model, citing significant public health impacts and broad public support for its current system.