Cocaine use among young people in Norway has more than doubled in the past decade, and many now see the drug as easy to access. Blue Cross is responding with a new national campaign to counteract the normalization of cocaine and strengthen prevention efforts. The campaign, launched in October on TikTok and Snapchat, will share facts, stories, and tools to help young people resist pressure and make safer choices.

A new report from Aarhus University reveals Danes’ use of drugs and alcohol based on wastewater analysis in six cities. The study found significant differences in opioid consumption between cities and showed that cocaine, MDMA, and alcohol use spike on weekends. Most other substances are used steadily throughout the week. The findings provide a unique insight into actual drug habits and may help guide future public health efforts.