Finland’s draft reform to the Alcohol Act would allow home delivery, cross-border distance sales, and digital advertising of spirits. In its submission, NordAN warns the changes risk dismantling the public health-focused Nordic model. Alongside the submission, NordAN also sent the “Elders’ Letter” to Finnish ministers and party leaders, urging transparency and a clear commitment to evidence-based alcohol policy.

A Finnish government report evaluates expanding wine sales beyond Alko’s monopoly, outlining benefits such as consumer choice and risks including increased alcohol harms. Alko emphasizes maintaining the Nordic retail model, citing significant public health impacts and broad public support for its current system.