In many European countries, alcohol has become increasingly affordable, contributing to high consumption and significant health harms. WHO/Europe has released a report and toolkit to help governments use taxation and pricing policies to reduce alcohol-related harm. With clear evidence showing that even small tax increases can save lives and raise revenues, the tools offer practical guidance for action.

The Nordic alcohol monopolies have reduced alcohol consumption and harm in Nordic countries, serving as a model for other EU countries.

Alko and WHO collaborate to raise awareness about the link between alcohol and cancer, aiming to reduce alcohol-related health risks.