Everyone can play a role for children and young people growing up with an adult who drinks too much. The awareness week “Play a role” takes place on 9 to 15 February 2026 and includes digital seminars and local activities.

Four out of ten Norwegians have seen intoxicated adults together with children during the summer holidays, according to a new Ipsos survey for Av-og-til. Secretary General Ragnhild Kaski urges adults to notice children who may be struggling and to step in or contact someone responsible if needed. She emphasizes that adults have a shared responsibility to help ensure children have a safe and positive holiday experience.