More than two out of three young people are exposed to alcohol in pop culture every week, often portrayed as something positive. A new IQ survey shows that half believe artists should take more responsibility. To challenge alcohol norms, IQ released the EP Skickat with songs based on young people’s regretted drunk texts, aiming to spark reflection on how alcohol affects relationships.

A new report from Aarhus University reveals Danes’ use of drugs and alcohol based on wastewater analysis in six cities. The study found significant differences in opioid consumption between cities and showed that cocaine, MDMA, and alcohol use spike on weekends. Most other substances are used steadily throughout the week. The findings provide a unique insight into actual drug habits and may help guide future public health efforts.

Nearly 4 out of 10 Danish parents find it harder to talk to their teenager about alcohol once they start upper secondary school, a new study from the Danish Cancer Society and TrygFonden shows. While many parents believe that introducing alcohol at home teaches responsible drinking, research indicates it can actually lead to higher alcohol consumption among young people. Making clear agreements with teenagers remains the most effective approach.

Norway’s government has reached a cross-party agreement on the second part of its prevention and treatment reform, keeping drug use illegal while introducing simplified fines for minor offences. Youth under 18 will be referred to advisory units instead. Actis welcomes the move, calling it a step toward more effective and predictable drug policy.

A new Voxmeter survey shows that 58.3% of Danes support raising the minimum age for buying all types of alcohol to 18. The results come as Danish youth are again ranked as Europe's heaviest drinkers. Blue Cross Denmark welcomes the strong public backing, seeing it as a sign that Danes are ready for change and increased responsibility to protect young people from alcohol harm.