A new analysis from the Danish Cancer Society shows that nearly half of all supermarket flyer offers are for unhealthy products such as sweets, snacks, alcohol, and ready meals. On average, 46 percent of promotions fall into this category, making it harder for consumers to choose healthy foods. The organisation warns this contributes to poor diets and rising overweight rates, and points to England’s new restrictions on multi-buy offers as possible inspiration.

In July 2025, Norway marked 50 years since introducing its total ban on alcohol advertising. Recognised by WHO as one of the most effective measures to reduce alcohol harm, the ban remains a cornerstone of Norwegian alcohol policy. Despite constant challenges, especially on social media, it continues to protect public health and reduce drinking pressure.

IOGT Norway criticizes the Labour Party for political horse-trading that could weaken Norway’s internationally recognized alcohol policy. The organization is disappointed by the party’s openness to loosening restrictions, such as allowing alcohol in parks and possibly weakening the alcohol advertising ban. IOGT urges the party to maintain a restrictive, effective policy that prioritizes public health and safety over market interests.

A new survey shows that 42.1% of Danes chose to abstain from alcohol for a period during the past year, up from 34.6% in 2024. Health, better sleep and more energy were key reasons. Blue Cross Denmark sees this as a sign that more people are reflecting on their drinking habits, not necessarily quitting completely, but drinking more consciously. The organisation hopes this trend will support a healthier alcohol culture in Denmark.

From 1 August 2025, Latvia will enforce new restrictions on alcohol sales and marketing, limiting retail hours, banning price promotions, and requiring health warnings on packaging. The move comes in response to the country’s high alcohol consumption, among the highest in the EU and OECD, and aims to reduce alcohol-related harm. The law was passed after two years of debate and will be reviewed in October based on early health and retail impact data.

Finland’s draft reform to the Alcohol Act would allow home delivery, cross-border distance sales, and digital advertising of spirits. In its submission, NordAN warns the changes risk dismantling the public health-focused Nordic model. Alongside the submission, NordAN also sent the “Elders’ Letter” to Finnish ministers and party leaders, urging transparency and a clear commitment to evidence-based alcohol policy.

A new Voxmeter survey shows that one in four Danes believe people should wait until 18 to start drinking alcohol. Blue Cross Denmark sees this as a sign that more Danes want to change the country’s drinking culture. The Danish Health Authority recommends avoiding alcohol before 18 due to health risks, and research links early drinking to later misuse. Blue Cross Denmark supports an 18-year age limit for all alcohol sales.

A new report from the Swedish Drug Policy Center argues that drug prevention is not only a public health issue but a human right - especially for children. Released alongside an op-ed in Göteborgs-Posten, the report highlights rising cannabis use among parents in Canada and criticises the global drug policy debate for sidelining prevention in favor of legalization narratives.

A new report from Aarhus University reveals Danes’ use of drugs and alcohol based on wastewater analysis in six cities. The study found significant differences in opioid consumption between cities and showed that cocaine, MDMA, and alcohol use spike on weekends. Most other substances are used steadily throughout the week. The findings provide a unique insight into actual drug habits and may help guide future public health efforts.

Nearly 4 out of 10 Danish parents find it harder to talk to their teenager about alcohol once they start upper secondary school, a new study from the Danish Cancer Society and TrygFonden shows. While many parents believe that introducing alcohol at home teaches responsible drinking, research indicates it can actually lead to higher alcohol consumption among young people. Making clear agreements with teenagers remains the most effective approach.

Norway’s government has reached a cross-party agreement on the second part of its prevention and treatment reform, keeping drug use illegal while introducing simplified fines for minor offences. Youth under 18 will be referred to advisory units instead. Actis welcomes the move, calling it a step toward more effective and predictable drug policy.

A new Voxmeter survey shows that 58.3% of Danes support raising the minimum age for buying all types of alcohol to 18. The results come as Danish youth are again ranked as Europe's heaviest drinkers. Blue Cross Denmark welcomes the strong public backing, seeing it as a sign that Danes are ready for change and increased responsibility to protect young people from alcohol harm.

Norwegians' greatest fear in traffic is encountering intoxicated drivers, with 10,848 drivers reported for impaired driving in 2024—an average of 30 per day. Intoxication is the cause of one in five fatal accidents on Norwegian roads, and experts warn that the actual numbers are likely much higher due to significant underreporting. Surveys show that 76% of Norwegians rank drunk drivers as their top concern in traffic.

Four in ten Swedes would drink less alcohol if they knew that even small amounts increase the risk of cancer, according to a new survey by Verian. However, only one in ten are aware of this link, and nearly 90% do not know that alcohol raises the risk of breast cancer. Research shows there is no safe threshold—any amount of alcohol can increase cancer risk, and the more you drink, the higher the risk.

Alcohol, drugs, and suicides are the leading causes of premature years of life lost in Finland, resulting in an annual financial loss of €8.35 billion. Alcohol alone is the top cause nationwide and in many regions, while other regions see suicide, drugs, or ischemic heart diseases as the main causes. The latest data highlight significant regional disparities and stress the importance of targeted preventive efforts.

A new European study shows that Danish ninth-grade students continue to lead in alcohol consumption, drinking more and starting earlier than their peers in other countries. Nearly 70 percent have consumed alcohol in the past month, and over half have engaged in binge drinking. While there is a slight decline in youth alcohol use, Denmark’s levels remain the highest in Europe, according to the ESPAD survey.

In many European countries, alcohol has become increasingly affordable, contributing to high consumption and significant health harms. WHO/Europe has released a report and toolkit to help governments use taxation and pricing policies to reduce alcohol-related harm. With clear evidence showing that even small tax increases can save lives and raise revenues, the tools offer practical guidance for action.

A new survey by Ipsos for Av-og-til shows that 4 in 10 Norwegians have seen intoxicated adults with children on May 17 in the past two years. The findings vary across counties, with Oslo at 50%. Av-og-til urges adults to be mindful of their alcohol use on Norway’s national day, which should remain a joyful celebration for children.

The Finnish Mental Health Policy Advisory Board urges the government to assess the mental health impacts of proposed changes to alcohol and gambling laws. With regulation being eased and harm risks increasing, the board stresses the need for prevention, support services, and earmarked funding to address rising challenges, especially among youth.

The Finnish government’s mid-term budget increases alcohol and nicotine taxes but imposes severe funding cuts to health organizations. EHYT warns this jeopardizes critical public health and substance abuse prevention, urging targeted investment from tax revenues to protect vulnerable communities.