In July 2025, Norway marked 50 years since introducing its total ban on alcohol advertising. Recognised by WHO as one of the most effective measures to reduce alcohol harm, the ban remains a cornerstone of Norwegian alcohol policy. Despite constant challenges, especially on social media, it continues to protect public health and reduce drinking pressure.

The A-Clinic Foundation’s Fragile Childhood programme has launched the Luottoaikuiset (“Trusted Adults”) campaign to highlight the importance of safe, caring adults in children’s and young people’s lives. Supported by Maaret Kallio and Matti Rönkä, the campaign shares real-life stories and encourages adults to be present and set a positive example, especially where alcohol-related harm affects wellbeing.

In many European countries, alcohol has become increasingly affordable, contributing to high consumption and significant health harms. WHO/Europe has released a report and toolkit to help governments use taxation and pricing policies to reduce alcohol-related harm. With clear evidence showing that even small tax increases can save lives and raise revenues, the tools offer practical guidance for action.